Advertising Makes a Good Directory Great

Have you ever started looking for a business in town? If you are like me you’ll go on the internet and do a search and hope for the best. I’ve found a directory in Huntsville that lists five top businesses for each category. Home Resource Huntsville has several well laid out categories that are easy to sort through. From Pet Sitting to Home Repair, you’ll find the right company in this resource.

 I’ve owned a few directories in my time and the thing about this one is that it is well promoted. They use billboards along the busiest roads, postcard mailings, and a group of dedicated salespeople to constantly promote the directory and the advertised businesses.

Directory owners could learn a valuable lesson by looking at the Home Resource directory.  Every day I see so many crappy directories that have nothing to do with helping people; they are mostly link farms. Home Resource Huntsville is a model directory for businesses that want people finding them and coming to their place of business. With all the non-internet marketing that goes into this site, people will find it and then find the advertised businesses.