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Check Those Title Tags

In my little SEO world where I think everyone knows the simple stuff I forget that many people have websites that don’t have proper title tags. Since my partner John is an expert at doing SEO Site Audits, you think I’d know that even many corporate sites don’t use proper title tags. It really is an important, and easy to implement, part of proper site SEO.

If you have a site make sure you are using proper title tags. Here is s nice summary of what to do with title tags.

  • Only use one per page, placed within the <head> tag
  • Place top-performing keywords in descending order
  • Put site branding at the end of the tag     Exp: Title Tags | Phil Busk
  • Avoid stop words      Exp: and, or, etc
  • Use the most important keywords used in the page’s body text
  • Keep it unique between pages
  • Avoid duplicating the exact text string within the <h1> tag text
  • Avoid keyword stuffing

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