Honest Salesperson = Oxymoron

Is honest salesperson and oxymoron?

I hope not as we all spend some time selling. Some of us more than others.

I used to tell my sales force if can’t sell the customer honestly, something is wrong with the product, the company, or you. We need to figure it out, fix it, and then sell honestly. Modern sales is about building relationships and few, if any, good relationships are build on lies.

The big secret to credibility – Don’t Ever Lie…Ever